Time is of the essence

© Rado

With persistent rain at this year’s Wimbledon, Andy Murray must know by now that if he were to win the tournament, he must manage his time effectively. That means allocated time blocks for recovery, physical training and talk of tactics.

Speaking of time, the Brit has been recently appointed a brand ambassador for Rado, a manufacturer of Swiss watches. The World No. 4 will become the face of the Rado D-Star collection for the 2012 summer season. The 25 year-old said: “The brand is all about edgy style and performance. Timing, precision and accuracy are vitally important for me, whether that relates to fitness drills, measuring my performance or striking a tennis ball.”

Unlike the Australians, the French and the Americans, Murray has embraced the support of the home crowd and used it to his advantage. This is evidenced through four consecutive semi-finals at SW19 and two Queens Club titles. If he were to reach the final, the British public will be keen to take time off doing their daily activities to potentially witness the first local player to win Wimbledon since 1936.

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